Martell Blue Swift aDS Campaign
lAUNCHING: Digital Marketing
2018, Shine Lightbox produced another branding campaign “The Martell Way”. With the national activation of its new line Martell Blue Swift, our team went to 13 different cities in the United States to create content for its digital marketing. After three months, we successfully @martellusa gained over 130,000 followers and millions engagement on all the platform.
About Martell Cognac
Martell is one of the oldest French cognac houses, the spirits leading sellers over the world. 300 years of passion and audacity has built the legacy that is Martell, the oldest of the great Cognac houses. From Jean Martell's initial search for the world's finest eaux-de-vie, to the 2017 release of Martell's trailblazing Blue Swift, the audacity of a great house never rests.